Passenger Management

Pressures on airlines continue to mount: costs, competition, new business models.

New technologies and lifestyle changes make customer service requirements more and more sophisticated.

Airlines must constantly re-evaluate strategies and be prepared to evolve.

SITA Passenger Management allows you to reduce costs, improve profitability and simplify your business while you grow and adapt.

Passenger Management is part of Horizon, SITA's integrated solutions portfolio of products and services for passenger management and distribution.

SITA know-how

SITA has been delivering a sustainable Passenger Management solution for more than 25 years.

As a neutral provider focused on the airlines’ interests, we believe customer management services should be delivered in a scalable, future-proof and cost-effective manner. This enables you to achieve your goals while controlling costs.

Passenger Management reduces costs and increases business value. It enables airlines to adapt in a constantly changing environment with new passenger management processes and applications – from inventory and reservations to ticketing and departure control.

Passenger Management is a comprehensive and feature-rich suite of core customer management services. These services support a broad range of requirements and operational models.

Passenger Management is used by more than 150 airlines, alliances and ground handlers worldwide, processing more than 120 million passengers annually.

Benefits

Passenger Management provides substantial benefits, including:

  • Access to a flexible foundation of core customer management systems – reservations, inventory management, check-in, pricing and ticketing
  • Empowerment to execute distribution strategies according to your requirements – achieve the optimal mix of direct on-line and indirect on-line sales, indirect off-line and interline sales
  • Capability to grow and adapt, support multi-channel distribution, improve operational management, efficiency, business performance and customer service
  • Freedom to focus – application service provider (ASP) based service lets you concentrate on running your business while SITA manages the technology
  • Reduced costs – a community solution provides shared cost of development, while meeting airline priorities. Plus, enjoy the ability to pay as you grow – passenger boarded/checked-in fee schedule helps airlines manage the cost of delivering mission-critical reservations services

Target objectives

SITA’s Passenger Management solution targets three key business objectives, enabling airlines to achieve success in several areas.

Owning the customer

  • Drive toward profitability and sustainability through focus on yield revenues, efficiency and cost

Owning the channels

  • Maintain control, manage costs and complexity
  • Enhance direct distribution
  • Learn from data

Owning the business

  • Achieve differentiation
  • Enhance your alliance strategy
  • Improve overall customer service
  • Recognize high value customers